Exciting beauty news!

The first IT Cosmetics counter in Europe has opened in Selfridges – it’s only been open for a week, and according to the staff there, it’s permanent!

it cosmetics uk store

If you’re not in London, don’t worry as it’s all available online, too. The products (for the most part) are slightly cheaper than on the website because they don’t come with . Delivery from the Selfridges website is more expensive than – £5 per order, vs £2.95 for the first item then £1.47 for each additional product.

But if you can get to London, Birmingham or Manchester you can use click and collect for free.

The products I was most interested in after seeing them on and QVC were all face products so I’ve been waiting until I could get colourmatched in the flesh, and now I have been!

Freebie for Londoners

If you can get down to the counter in London you can get a freebie too! Just sign up here then take your unique code in store to get a mini Bye Bye Under Eye concealer, Your Skin but Better CC+ cream, eyebrow powder or Superhero mascara.

it cosmetics selfridges

I chose the concealer and got a 1.5ml free . The staff there are all really nice; I got to try out the CC+ cream, and it’s definitely on my wishlist now!

If you’re in London it’s definitely worth a look – it’s on the normal beauty floor not far from the Charlotte Tilbury counter (just so you know where to look).

Sign up for your freebie here.


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